Where the host is part of the deal: Social and economic value in the platform economy

Title: Where the host is part of the deal: Social and economic value in the platform economy
Creator: Dann, David; Teubner, Timm; Adam, Marc T. P.; Weinhardt, Christof
Relation: Electronic Commerce Research and Applications Vol. 40, Issue March-April 2020, no. 100923
Publisher Link: http://dx.doi.org/10.1016/j.elerap.2019.100923
Publisher: Elsevier
Resource Type: journal article
Date: 2020
Description: In many platform-mediated services, people share resources in a way that involves social value beyond mere economic considerations. Considering peer-to-peer accommodation sharing, this paper links booking intentions to hosts’ user representation (UR). We consider how the most common UR artifacts facilitate sharing through social and economic value. Specifically, we differentiate artifacts that (1) convey personal information (e.g., self-descriptions), (2) are provided by exogenous sources (e.g., star ratings), and (3) conflate both of these informational properties (e.g., text reviews). We investigate these factors by means of an online experiment. Our results illustrate the dual property of text reviews and that booking intentions in co-usage sharing are driven by expected social and economic value to about equal extents.
Subject: platform economy; booking intention; social value; user representation
Identifier: http://hdl.handle.net/1959.13/1463569
Identifier: uon:46780
Identifier: ISSN:1567-4223
Language: eng
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